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Marketing Coordinator /
Copywriter /
Email Marketer

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Our Purpose

 

Welcome to Gearhouse! Started in September 2021, we’re on a mission to increase access to the outdoors and community through outdoor adventure, education, and gear in a one-stop shop. 

We’re dedicated to making Seattle home for those who want to get after all that the PNW has to offer by offering opportunities to connect and learn. When combined with a welcoming and warm social space and access to modern outdoor gear, we're a powerful tool for helping all make the most of their time here. We break down the barriers to entry that intimidate new adventurers by encouraging peer-to-peer knowledge sharing and providing opportunities to find new adventure partners and try new activities. We aim to introduce and develop a love of the outdoors for those new to exploring while also providing opportunities and paths for those already dabbling to develop more skills and expand their limits.

 

Job Overview

 

Big Picture

As Marketing Coordinator at Gearhouse, you will work directly with our Head of Marketing in creating digital marketing campaigns and driving marketing verticals to build brand awareness and increase Gearhouse membership. You are responsible for executing both event and brand marketing initiatives, by building and executing roadmaps around content and lead generation (membership).

 

This role requires copywriting skills, an understanding of SEO basics (bonus points for SEO expertise), a passion for email funnels, and a get-it-done attitude in a fast-paced startup. You enjoy customer discovery and research as tools to create original content to deliver marketing results. You bring a high level of stoke for the outdoors and the Seattle outdoors community with the intention of breaking down barriers to accessing it while understanding the importance of building a sense of welcoming, belonging, and community for all. 

 

Your Future Team

The Gearhouse team is a small yet mighty team of outdoor enthusiasts passionate about getting people outside and building community. We have a dynamic mix of personalities and collaborative individuals who thrive on creating impactful experiences. Together, we are dedicated to promoting outdoor activities and fostering connections among nature lovers and Seattleites. If you're enthusiastic about the outdoors and enjoy working in a driven, supportive, and creative environment, we invite you to join the team in making a difference and inspiring others to explore the great outdoors!

 

Responsibilities and Duties

We're looking for you to have experience in at least one of the following, in rough order of preference, and have worked adjacent to professionals working in the other arenas.

  • Own Email Marketing: We are seeking a proactive team member to own our email marketing initiatives. In this role, you will be strategizing and implementing email marketing campaigns, including drip campaigns and newsletters. You will also conduct quality assurance checks on all email campaigns and analyze email reporting metrics to optimize performance.

    Your responsibilities will include managing our subscriber database and expanding our mailing list through compelling content. Additionally, you will troubleshoot and resolve any issues related to email generation, deployment, and delivery, ensuring smooth execution of our email marketing efforts.

  • Develop Customer Funnels: We are looking for a skilled individual to lead our efforts in creating and refining high-converting digital customer funnels. In this role, you will be responsible for planning, designing, and implementing  marketing touchpoints across web, email, and paid social that drive traffic, capture leads, and boost membership.

    Key responsibilities include tasks such as optimizing conversion rates in e-mails and landing pages through A/B testing and segment-based targeting. We expect you will use data-driven insights to iterate and continuously improve our funnel performance through various key areas of the funnel. Your role will involve analyzing test results and leveraging a mix of data and grassroots research and customer discovery to develop new tests and strategies to maximize conversion and engagement (note that we have a graphic designer, so while graphic design skills are appreciated, this role will primarily own the copy for print assets).
     

  • Copywriting: You will be responsible for crafting compelling marketing copy across various campaigns and mediums, including socia adsl, web, and print. Your primary goal will be to develop content that resonates with our audience and drives engagement.

    Key responsibilities include creating content strategies for our blog that align with brand objectives and yield optimal results. You will also be responsible for editing and proofreading all content to ensure it is error-free and consistent with our brand guidelines.

    Additionally, you will utilize SEO techniques to improve our search engine rankings and optimize content for organic search visibility. We are looking for someone who is passionate about writing and marketing, with a keen eye for detail and a proactive approach to continuous improvement. 
     

  • Create and Optimize Search and Social Ads: You will be responsible for conducting keyword and topical research and audience analysis to inform our ad targeting and content strategy, ensuring maximum relevance and reach for our campaigns. You will also drive optimization efforts by implementing A/B testing methodologies on ad creatives, headlines, and CTAsto enhance ad performance . Additionally, you will utilize retargeting strategies effectively to engage potential customers who have shown interest in our brand). 

 

 

Qualifications

Location and Availability

Preference for local to the Seattle area and able to participate in at least one in-person day a week (Wednesdays 10-4) and occasional events at our Capitol Hill location and around the PNW but remote accepted. Must be available during normal business hours (10-4) several weekdays each week to collaborate with the Head of Marketing and execute projects with the team. Specific hours can be flexible! Overtime is not expected for this role and Gearhouse will provide and pay for all required software tools.

Education

No minimum education criteria.

 

Experience

1 - 4+ years of copywriting, email creation, integrated marketing funnel building, SEO optimization, marketing campaign management, and / or creative project management. This can come from a combination of internships and full-time opportunities, but this should not be your first marketing job.

 

Personal Characteristics

Successful candidates for this role likely exhibit the following personal and work characteristics:

  1. High levels of ownership over assigned tasks 

  2. Identifies new opportunities within the team to achieve company goals and understands team strengths and areas for growth

  3. Cultural sensitivity and love of other’s diverse backgrounds and experiences

  4. High level of flexibility and adaptability

  5. Self-awareness of communication styles, personal areas of growth, and work-related needs

  6. Ability to advocate for ideas and express opinions

  7. Stoked to be in a fast-paced environment

  8. Never a “lull” moment; someone who is always reaching for more

  9. Passion for the outdoors and interest in varied outdoor activities
     

Bonus!

  1. Knowledge of the natural regions of Washington State and the PNW

  2. Photog and video capture and editing skills

  3. Graphic design skills 

  4. Google Ads and social media ad experience (Meta, others)

  5. Interest in a variety of year-round outdoor activities in both summer and winter

Compensation

Compensation commensurate with experience, with an expected hired range from $24-30/hour. We are looking for someone able to consistently contribute 25 to 35 hours per week.

 

As a Gearhouse team member, you will also have access to our amazing gear rental inventory for your own adventures. Hate your pack and want to try a new one? Never tried an inflatable kayak before? Using our gear will help you provide a better customer experience, so we encourage you to take out our stuff!  

Gearhouse believes in work/life harmony and taking care of its employees. Opportunities for advancement, added hours, and benefits are based on Gearhouse’s continued growth and success.

How to apply

Email a resume, and a couple of bullet points on why you’re a good fit for the role to evan@joingearhouse.com.​

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